Prim & Co

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Our commitment goes beyond crafting beautiful nightwear for the conscious consumer. We have a long standing partnership with our artisans and their families and closely collaborate on all aspects of design and creation. Our tailors and team work in our small scale stitching studio which is a respectful and fair trade working environment.

Nighties
Curve
Pregnancy & Breastfeeding
Shorties & Pajamas

Daisy Collection

Daisy is a limited edition sleepwear story. With every daisy that blooms, a new story begins.

Midnight Magic

White Nights

Delphinium

Tulip

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With every daisy that blooms, a new story begins.

Future Heirlooms

Our nighties epitomise the essence of slow fashion, meticulously created with love and care in fair trade environments.

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Our Fabrics

Experience the buttery softness of our organic natural fabrics – the pinnacle of luxury and comfort. It's not just fabric; it's a feeling...

Our Team

Our commitment goes beyond crafting beautiful nightwear. We have a long-standing relationship with our artisans and their families and work with them closely on every design element.

The Boudoir

We are proud of our exquisite nightwear and would love you to visit the boudoir to fully experience the quiet luxury of our full range.